Playbooks

Alumni Recommendations

Stanford Climate Ventures  alumni recommendations

Customer Discovery

Product Documents

Techno-Economic Modeling

IP Filing

IP Licensing

Image of paperwork

Company Building

Company Leadership

Legal

Finance

Narrative Building

Inside the Classroom

Sales and Marketing

  • Reality Marketing

    This presentation on realistic Marketing by Sue Barsamian and Audrey MacLean, as part of the Stanford Venture Formation Course, covers writing a marketing plan, the pitfalls most startups face in marketing, and 4 topics to include in a realistic plan (big opportunity, defendable differentiatied position, great go-to-market plan, and an ability to create sustainable value).

    Credit: Stanford Technology Venture Formation

  • Cyclotron Road Customer Deck Template

    This Cyclotron Road customer presentation template by Ezra Roizen is based on his book 'Magic Box Paradigm: A Framework for Startup Acquisitions' in which he addresses a framework for crafting a presentation and dialogue approach that aims at attracting the right potential acquirers. Find his whole book at the link in the template.

    Credit: Ezra Roizen

    Nest Lab Customer Deck 2013

    This presentation by NEST provides a look at their analysis of the market and customer landscpae, with focus on sensitivity around different alternatives and the resulting favorability NEST receives in their studies.

    Credit: Nest Labs

  • Strategic Partnering Is Hard

    This presentation by Jay Kouba provides tips and considerations for startups approaching and assessing potential corporate partners.

    Credit: Jay Kouba

    Corporate Proposal Template

    This example of a proposal for partnership with a corporate on a laser technology lays out all the relevant topics to address when approaching a corporate with an intention to collaborate, including an overview of technology and differenciation, reason for interest in working with the corporate, scope of work with a timeline, and program deliverables with budget.

Lauren giving a presentation

Sales Metrics

Sales tracking on an iPhone

Marketing Segmentation

Business Models

Fundraising

Fundraising Process

Funding Database

Funding success

Policy

Climate

The Small Business Innovation Research (SBIR) Webinar

  • TurboSBIR is more than just a grant solution, we're your partner in startup success, empowering innovation across the USA. Get access to Federal Funding For Your Startup Without Debt or Lost Equity. Read more about this here.

  • The Federal SBIR/STTR program is a >$4 Billion early stage nondilutive R&D fund for small businesses. It is a mechanism to fund the best early-stage, high-risk innovation ideas and fund ideas that are too high risk for the private sector. This program stimulates technological innovation, extramural R&D ~$100B/year, federally funded laboratories, universities, large & small businesses, and R&D.

  • • 500 employees or fewer, including affiliates

    • Ownership (applies to all agencies). Be a concern that is more than 50% directly owned and controlled by one or more individuals (who are citizens or permanent resident aliens of the United States), other small business concerns (each of which is more than 50% directly owned and controlled by individuals who are citizens or permanent resident aliens of the United States), or any combination of these, joint ventures where the entities meet the requirements above

    • Portfolio Companies. SBCs that are majority-owned by multiple venture capital operating companies, hedge funds, or private equity firms, or any combination of these, are not eligible for funding under this FOA. Some agencies allow this, NOT DOE.

    • Performance of R&D. All R&D must be performed in the United States.

  • You can read the full webinar presentation here.

Stanford Lab Space

  • Cutting-edge tools to understand our planet . Shared analytical facilities in the school are labs that enable efficiencies of time, knowledge, and resources. They are school supported, funded, and staffed, and are shared by faculty, staff, and students across the university. Read more here.

  • The Stanford Product Realization Lab (PRL) is a teaching lab and academic makerspace with six distinct lab areas: machining, woodworking, foundry, welding, plastics, and rapid prototyping (Huang Room 36).

    While the PRL operates under the auspices of the Mechanical Engineering Department in the School of Engineering, students from all disciplines and experience levels across campus are welcome to participate. Read more here.

  • The Additive Manufacturing and Printing Facility (AMPF) at Stanford aims to establish leadership in the future of manufacturing by providing a space for faculty, students, and entrepreneurs to turn their ideas into market-ready products. Read more here.

  • Stanford offers a diverse range of making spaces across schools and departments on campus. These spaces support thousands of students through classes, workshops, and open working hours. Read more here.

  • SPF is an Electronics Shop where researchers can access and share expertise, that nurtures innovation and learning, to build efficient, specialized electronics.

    Located in the Allen Building, the newly renovated space sports glass-topped walls and sleek workstations. Inside, workbenches and collaborative areas provide organized space for system design, building, and testing. Read more here.