08 - Marketing + Press (1)

01 - Content - Marketing (1)

  1. Stanford Entrep Course - Reality Marketing 2 Min. Read

    This presentation on realistic Marketing by Sue Barsamian and Audrey MacLean, as part of the Stanford Venture Formation Course, covers writing a marketing plan, the pitfalls most startups face in marketing, and 4 topics to include in a realistic plan (big opportunity, defendable differentiatied position, great go-to-market plan, and an ability to create sustainable value).

    Credit: Stanford Technology Venture Formation

Join the Community

Want to use the playbook?

The Founder's Playbook is an open access resource offered under creative commons license. You can access the Playbook on this site, or create your own version via Github. See restrictions of use here

Have a resource to suggest? Click here

Send us feedback here

The Founder's Playbook Community

Founding Partners & Playbook Curators
  • Cyclotron Road
  • MH
Contributing Partners
  • California Energy Commission
  • Breakthrough Energy